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Ikiodiete George
- 3 Min Read
Jamb Marketing Cbt Exam (2025/2026): Full List Of Most Repeated Topics & Past Questions
If you're preparing for the JAMB Marketing CBT exam in 2025/2026, here's some good news: JAMB repeats many questions each year. This means if you know the common topics and understand how questions are structured, you can score 250 and above in Marketing.
This blog will help you:
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Discover the most repeated topics in JAMB Marketing
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Practice real past questions
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Learn smart study strategies to ace your exam
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Boost your confidence with proven topic breakdowns
JAMB Marketing CBT Exam Structure
| Section | Details |
|---|---|
| Number of Questions | 40–50 |
| Duration | 45–50 minutes |
| Question Type | Multiple Choice (CBT) |
| Key Focus Areas | Principles, Consumer Behavior, Advertising, etc. |
Most Repeated Topics in JAMB Marketing (2025/2026)
Below is a breakdown of highly repeated topics from past years that continue to appear in JAMB exams:
| Topic Area | What to Focus On |
|---|---|
| Marketing Concepts & Definitions | Definitions of marketing, marketing mix (4Ps), types of marketing |
| Consumer Behavior | Factors influencing buying decisions, consumer rights |
| Advertising & Promotion | Types of advertisement, media, advantages and disadvantages |
| Market Segmentation | Types of markets, target market, segmentation criteria |
| Pricing Strategies | Penetration pricing, skimming, discounting methods |
| Product Life Cycle | Stages and marketing strategies at each stage |
| Sales Promotion & Techniques | Personal selling, direct marketing, merchandising |
| Distribution Channels | Types, functions of intermediaries, wholesalers vs. retailers |
| Business Environment | Micro and macro environment, PEST analysis |
| Consumer Protection Agencies | SON, CPC, NAFDAC, their roles |
Sample JAMB Marketing Past Questions
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Which of the following is NOT a component of the marketing mix?
A. Product
B. Profit
C. Promotion
D. Price
✅ Correct Answer: B -
The stage in the product life cycle where profit is highest is?
A. Introduction
B. Maturity
C. Growth
D. Decline
✅ Correct Answer: C -
Which of the following media is most suitable for mass marketing?
A. Personal selling
B. Radio
C. Billboard
D. Direct mail
✅ Correct Answer: B -
The agency responsible for regulating food and drugs in Nigeria is?
A. SON
B. NAFDAC
C. CPC
D. NDLEA
✅ Correct Answer: B
JAMB Topic Recurrence Table (2019–2024)
| Year | Most Appearing Topics |
|---|---|
| 2024 | Consumer behavior, advertising, pricing strategies |
| 2023 | Product life cycle, market segmentation, marketing mix |
| 2022 | Sales promotion, distribution channels, market research |
| 2021 | Advertising, product strategies, consumer protection |
| 2020 | Pricing, business environment, target market |
| 2019 | Marketing concepts, consumer rights, product positioning |
Key Marketing Terms You Must Know
| Term | Meaning |
|---|---|
| Target Market | A specific group of people the product is designed for |
| Branding | Creating a unique name and image for a product |
| Sales Promotion | Short-term incentives to encourage sales |
| Wholesaler | Buys in bulk from producers and sells to retailers |
| Product Life Cycle | The stages a product goes through from introduction to decline |
Smart Tips to Score High in JAMB Marketing
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Practice past questions daily using CBT platforms or apps
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Master the definitions of key marketing terms
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Understand the application of concepts, not just memorization
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Create short notes and summaries for revision
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Practice under timed conditions to boost speed and accuracy
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Use diagrams or charts for complex concepts like distribution channels
FAQs About JAMB Marketing CBT
Q1: Is JAMB Marketing hard?
No. With the right preparation and understanding of past questions, you can score high easily.
Q2: How many questions are asked in JAMB Marketing?
Usually 40 to 50 questions, all in multiple-choice format.
Q3: Are past questions repeated in JAMB Marketing?
Yes, many past questions are repeated with slight modifications.
Q4: What’s the best way to practice for JAMB Marketing CBT?
Use JAMB past questions apps, offline booklets, and CBT mock tests regularly.
Final Words
Passing the JAMB Marketing Computer-Based Exam for 2025/2026 isn’t about reading everything—it’s about reading the right things. Focus on the most repeated topics, practice smart, and use this guide to structure your study time.
Stay consistent, stay confident, and success is yours!
