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Ikiodiete George
- 3 Min Read
Neco Marketing Exam (2025/2026): Full List Of Most Repeated Topics & Past Questions
Are you preparing for the NECO Marketing Exam? If yes, this guide is all you need to pass with flying colours.
Whether you’re writing for the first time or retaking the exam, understanding which topics NECO repeats the most and practising them well can boost your score. This blog post gives you the most repeated topics, sample past questions, and smart strategies to pass NECO Marketing in 2025/2026.
NECO Marketing Exam Format (2025/2026)
| Paper | Section | Description |
|---|---|---|
| Paper I | Objective Questions (OBJ) | 50 multiple-choice questions |
| Paper II | Theory Questions | 4–6 essay-type questions (answer 4) |
Most Repeated Topics in NECO Marketing Exam
| Topic Area | Description |
|---|---|
| Marketing Mix (4Ps) | Product, Price, Place, Promotion |
| Market Segmentation | Types, importance, basis of segmentation |
| Advertising | Forms, media, advantages and disadvantages |
| Consumer Behaviour | Buying decision process, factors affecting consumers |
| Branding & Packaging | Importance, types, and differences |
| Warehousing | Types of warehouses, functions |
| Transportation in Marketing | Importance, types, and challenges |
| Middlemen in Marketing | Roles, types, advantages and disadvantages |
| Marketing Environment | Internal & external environment, SWOT analysis |
| E-Commerce and Online Marketing | Digital tools, social media, trends |
Past NECO Marketing Objective Questions (Repeated)
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Which of the following is not part of the marketing mix?
A. Product
B. Price
C. Planning
D. Promotion
✅ Answer: C -
The process of dividing a market into segments is called...
A. Marketing mix
B. Market segmentation
C. Market research
D. Product analysis
✅ Answer: B -
Which of the following best describes warehousing?
A. Buying goods in bulk
B. Storing goods until needed
C. Selling goods to retailers
D. Transporting goods to buyers
✅ Answer: B
NECO Marketing Theory Questions (Frequently Repeated)
Here are some essay-type questions NECO often repeats:
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Define marketing and explain four elements of the marketing mix.
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List and explain four functions of packaging in marketing.
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Describe five roles of middlemen in the distribution chain.
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Explain five factors that influence consumer behaviour.
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Differentiate between advertising and personal selling.
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Write short notes on any three of the following:
a) Branding
b) Promotion
c) Publicity
d) Market segmentation
Year-by-Year Repeated Topics in NECO Marketing
| Year | Frequently Appeared Topics |
|---|---|
| 2024 | Middlemen, consumer behavior, warehousing |
| 2023 | 4Ps of marketing, advertising, e-commerce |
| 2022 | Market segmentation, branding, functions of packaging |
| 2021 | Transport in marketing, types of promotion, consumer behaviour |
| 2020 | Role of government in marketing, digital marketing, SWOT analysis |
Common Marketing Definitions You Must Know
| Term | Definition |
|---|---|
| Marketing | The process of identifying, anticipating, and satisfying customer needs profitably. |
| Advertising | Any paid form of non-personal presentation of ideas, goods, or services. |
| Market Segmentation | The division of a market into distinct groups with common needs. |
| Middlemen | Individuals or businesses that help move goods from producers to consumers. |
| Branding | Creating a unique name and image for a product in consumers’ minds. |
Tips to Score High in NECO Marketing Exam
✅ Study past questions – NECO repeats many questions every year
✅ Understand basic marketing terms and principles
✅ Practice writing essays in a clear and structured format
✅ Use real-life examples when answering theory questions
✅ Revise the 4Ps of marketing very well – they come almost every year
Frequently Asked Questions (FAQs)
Q: Does NECO repeat Marketing questions?
Yes, both objective and theory questions often repeat with minor changes.
Q: Is the Marketing exam hard?
Not really. If you focus on repeated topics and practise past questions, you’ll do well.
Q: Can I pass NECO Marketing without attending a lesson?
Yes, with consistent self-study, past questions, and topic focus, you can excel.
Q: Are diagrams or charts required?
Not always, but they make your answers clearer and may attract bonus marks.
Final Thoughts
The NECO Marketing exam is very passable if you study smart. Focus on the repeated topics, master the objective format, and write clear, well-structured answers in the theory section.
Remember: Marketing is all around you—observe how brands promote, package, and sell their products, and use those ideas in your answers.
“Smart study is better than long reading. Focus on what works!”
