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Ikiodiete George
- 3 Min Read
Waec Gce Marketing Exam (2025/2026): Full List Of Most Repeated Topics & Past Questions
The WAEC GCE Marketing exam is a key paper for commercial students aiming for top grades. If you’re preparing for the 2025/2026 first or second series, you need to focus on the topics WAEC repeats often and understand how to answer them with precision.
Whether you’re writing GCE for the first time or as a private candidate, this guide will show you the most repeated topics, common past questions, and exam tips to help you succeed.
What You’ll Learn
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Most repeated WAEC GCE Marketing topics
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Past theory and objective questions
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Paper structure and what to expect
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Easy tips to answer questions correctly
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Sample questions with answers
WAEC GCE Marketing Exam Format
| Paper | Type | Details |
|---|---|---|
| Paper 1 | Objective (Section A) | 50 multiple choice questions – 1 hour |
| Paper 2 | Essay (Section B & C) | 5 theory questions; answer 4 – 2 hours |
| Total Marks | Combined | Objective (40%) + Theory (60%) |
Most Repeated Topics in WAEC GCE Marketing
| Topic | What to Focus On |
|---|---|
| Meaning & Importance of Marketing | Definitions, marketing vs selling |
| Marketing Mix (4Ps – Product, Price, Place, Promo) | Explanation and application of each element |
| Functions of Marketing | Creation of awareness, demand, distribution, etc. |
| Marketing Environment | Internal vs external factors |
| Market Segmentation | Meaning, benefits, basis for segmentation |
| Branding and Packaging | Importance, differences, brand types |
| Advertising and Sales Promotion | Tools, media, advantages, limitations |
| Consumer Behaviour | Buying habits, factors influencing choices |
| Channels of Distribution | Direct, indirect, agents, wholesalers, retailers |
| Warehousing and Transportation | Types, advantages, importance in marketing chain |
Sample WAEC GCE Marketing Past Questions
Objective Section (Paper 1)
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Which of the following is not part of the marketing mix?
A. Product
B. Packaging
C. Price
D. Place
✅ Correct Answer: B (Packaging is part of product but not a separate P) -
One of the functions of a wholesaler is to:
A. create demand
B. break bulk
C. produce goods
D. consume products
✅ Correct Answer: B
Essay Section (Paper 2)
Question 1 (Repeated):
Explain the term Marketing and state five reasons why marketing is important to a business.
Answer Outline:
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Marketing is the process of identifying, anticipating and satisfying customer needs profitably.
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Importance:
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Increases sales
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Builds brand awareness
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Helps reach target audience
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Encourages customer loyalty
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Provides market feedback
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Question 2 (Repeated):
List and explain the elements of the marketing mix.
Answer Outline:
| Element | Meaning |
|---|---|
| Product | The goods or services offered to satisfy consumer needs |
| Price | The amount charged for the product |
| Place | Where and how the product is made available |
| Promotion | Activities to create awareness and boost sales |
Question 3 (Likely):
Describe any four factors that affect consumer behavior.
Sample Answer:
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Income level
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Cultural influences
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Peer group/family
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Personal preferences
WAEC GCE Marketing Repeated Essay Topics (Table)
| Year | Essay Topic |
|---|---|
| 2023 | Importance of advertising and tools used |
| 2022 | Functions and challenges of distribution channels |
| 2021 | Difference between marketing and selling |
| 2020 | Roles of transportation and warehousing in product delivery |
| 2019 | Elements of the marketing mix with real-life examples |
Exam Tips to Pass WAEC GCE Marketing (2025/2026)
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Study past questions thoroughly – They often repeat or rephrase.
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Understand keywords – Define marketing terms in your own words.
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Use examples – Always back up theory answers with real-life examples.
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Write clearly – Make your points simple and direct in essays.
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Avoid cramming – Focus on understanding key topics and principles.
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Practice MCQs – Solve at least 500+ past objective questions before exam.
WAEC GCE Marketing FAQs
Q: How many questions should I answer in the essay section?
You are expected to answer four (4) questions out of the given five.
Q: Are diagrams required in Marketing essays?
Only when necessary. Some questions like distribution channels may need simple illustrations.
Q: Does WAEC GCE repeat past questions?
Yes, many questions come from previously asked topics—just rephrased.
Q: Can I pass without attending a lesson center?
Yes, if you are self-disciplined, use a study plan, and solve past questions regularly.
Final Thoughts
Passing the WAEC GCE Marketing exam in 2025/2026 doesn’t require magic. It requires smart reading, focused revision, and strategic question practice. Pay attention to the most repeated topics, and you'll likely meet familiar questions in the hall.
Marketing isn’t just a subject—it’s a life skill. Understand it, and you win both in the exam and in business.
