Waec Marketing Exam (2025/2026): Full List Of Highly Repeated Topics & Past Questions

Marketing is one of the fastest-growing and most practical commercial subjects in WAEC. But many candidates make the mistake of ignoring key repeated topics and waste time studying everything.

Smart students study smart — they focus on what WAEC repeats often.

This guide will help you:

• Identify the most repeated Marketing topics

• See sample WAEC past questions

• Learn how to prepare and answer correctly

• Know what examiners look for in each question

Most Repeated Topics in WAEC Marketing

Here’s a table of the top topics that appear frequently in both objective and theory sections of the WAEC Marketing exam:

Sample WAEC Marketing Past Questions

Here are some examples of past WAEC Marketing questions you should study and practice.

1. Definition and Importance of Marketing

Question: Define marketing and list three reasons why marketing is important in business.
(WAEC June 2021)

Answer:
Marketing is the process of identifying, anticipating, and satisfying customer needs profitably.
Importance:

1. Helps businesses reach customers

2. Increases sales and profit

3. Builds brand loyalty

2. Functions of Marketing

Question: List and explain four functions of marketing.
(WAEC June 2022)

Answer:

1. Buying and Selling – Ensuring goods move from producers to consumers

2. Transportation – Moving goods from one place to another

3. Storage – Keeping goods until they’re needed

4. Financing – Providing funds to support marketing activities

3. Product Life Cycle

Question: Draw and explain the stages of the product life cycle.
(WAEC June 2020)

Answer:

• Introduction

• Growth

• Maturity

• Decline
  (Candidates are expected to sketch a curve showing these stages.)

4. Consumer Behaviour

Question: Explain three factors that influence consumer behaviour.
(WAEC June 2023)

Answer:

1. Income level

2. Cultural background

3. Peer influence

5. Channels of Distribution

Question: Mention four types of distribution channels.
(WAEC June 2019)

Answer:

1. Producer → Consumer

2. Producer → Retailer → Consumer

3. Producer → Wholesaler → Retailer → Consumer

4. Producer → Agent → Wholesaler → Retailer → Consumer

6. Promotion

Question: State three methods of promoting a product.
(WAEC June 2022)

Answer:

1. Advertising

2. Personal selling

3. Public relations

How to Prepare for WAEC Marketing Exam

Here are smart strategies to help you study effectively and score high:

1. Start with repeated topics — these carry more weight

2. Create summary notes using past questions

3. Practice with real WAEC questions from 2010 to 2023

4. Use diagrams where needed — especially for Product Life Cycle

5. Understand, don’t cram — WAEC tests application of knowledge

6. Answer in bullet points or numbered format for theory

7. Revise definitions and short answers for objectives

WAEC Grading for Marketing

Your theory and objective papers must be balanced — aim for at least 60% in each.

WAEC Marketing Exam – Frequently Asked Questions

Q: Will WAEC repeat marketing questions exactly?
No, but they repeat the same topics and question formats.

Q: Is Marketing an easy subject to pass?
Yes, if you focus on definitions, functions, and real-world examples.

Q: Can I skip diagrams like product life cycle?
No. Diagrams are easy marks. Learn and label them well.

Q: How many papers are in WAEC Marketing?
Usually two: Paper 1 (Objectives) and Paper 2 (Theory).

Final Thoughts

WAEC Marketing is not difficult if you prepare with focus. Stop wasting time trying to read the entire textbook. Instead:

Study repeated topics. Practice past questions. Write clear answers.

That’s how you move from C6 to B3 or even A1 in Marketing.