Sponsored Advertisements
Clarity Over Cleverness
Leave a Reply
New Discussions
-
konnect cash out Every 25th of a new month
Konnect Official
17 mins ago99 -
Earn in Dollars
King
31 mins ago00 -
The most expensive thing in this picture is not even the car.. oh God 💔
Mich Elle
31 mins ago00 -
My mind cut, cause I think say na me dem dey find 😂
Mich Elle
37 mins ago00 -
I trust in you, Lord.
Mich Elle
39 mins ago00
Adeshewa | Copywriter
55 days agoThe goal of copy is not to impress. It’s to connect.
Too many brands try to sound “smart” or “polished” with big words and clever phrases. But clever doesn’t always convert. Clear does.
Look at this example:
❌ Clever: Elevate your nocturnal rejuvenation with our premium bedding solutions.
✅ Clear: Sleep better every night with our soft, breathable sheets.
Good copy makes the message simple, direct, and impossible to misunderstand. If your audience has to stop and decode your words, you’ve already lost them.
When in doubt, choose clarity. Your audience will thank you with their attention and their trust.
Which one would you actually respond to...?