Commercialization and Media Coverage: the key to development of African Football
Television broadcasting is a critical revenue stream for global leagues like the English Premier League and La Liga. In contrast, African leagues receive limited coverage even within their countries. Poor marketing and weak digital presence mean fans often prefer watching European matches and clubs like Real Madrid, Man City etc over supporting local clubs like Enyimba FC, Orlando Pirates ,etc. Building strong media partnerships, massive commercial partnerships with big brands on the continent and investing in online streaming platforms could change this dynamic.
What do you think? What can be done to revive African football and sports in general?
Skilfuljay03
1 hr agoCommercialization and Media Coverage: the key to development of African Football
Television broadcasting is a critical revenue stream for global leagues like the English Premier League and La Liga. In contrast, African leagues receive limited coverage even within their countries. Poor marketing and weak digital presence mean fans often prefer watching European matches and clubs like Real Madrid, Man City etc over supporting local clubs like Enyimba FC, Orlando Pirates ,etc. Building strong media partnerships, massive commercial partnerships with big brands on the continent and investing in online streaming platforms could change this dynamic.
What do you think? What can be done to revive African football and sports in general?
Share your thoughts in the comments section.
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