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Gen Z vs Millennial Afrobest artists let's get into it
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64 days agoGen Z vs Millennial Afrobeats Artists
🎤 1. How They Started
Millennials (Wizkid, Davido, Tiwa Savage, Burna Boy):
Came up when radio, TV, and CDs still mattered.
Needed heavy record label backing, expensive studio sessions, and promotion through concerts.
Gen Z (Rema, Ayra Starr, Tems, Fireboy, Asake):
Discovered mostly online (Instagram freestyles, YouTube covers, TikTok).
Labels like Mavin now scout talents from social media.
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🌍 2. Sound & Experimentation
Millennials:
Pure Afrobeats + Dancehall + Highlife.
More structured — party hits, club bangers, love songs.
Example: Wizkid’s Ojuelegba, Davido’s Fall.
Gen Z:
Afrofusion — blending Afrobeats with R&B, Trap, Amapiano, Alté vibes.
More personal & expressive — not just party jams but storytelling.
Example: Tems’ Free Mind, Rema’s Soundgasm.
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👗 3. Branding & Style
Millennials:
Focused on being “superstars” with luxury (cars, jewelry, big lifestyle).
Fashion was flashy, showing wealth and success.
Gen Z:
Focus more on aesthetics, originality, and relatability.
Bold fashion (Y2K, streetwear, avant-garde).
Example: Ayra Starr is the “Sabi Girl” with Y2K skirts; Tems keeps it natural & powerful.
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📲 4. Promotion
Millennials:
Relied on TV, radio, and physical shows to blow.
Collabs with African stars boosted them.
Gen Z:
Viral hits on TikTok & Instagram challenges.
Collabs are global — Selena Gomez, Justin Bieber, Drake.
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🚀 5. Global Reach
Millennials:
Opened the doors for Afrobeats (Wizkid x Drake, Davido x Chris Brown).
Gen Z:
Took it further — Afrobeats is now a global genre.
Rema’s Calm Down hit Billboard Top 3 in the US.
Tems won a Grammy, wrote for Rihanna.
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✨ Summary:
Millennials = The Pioneers (they built the Afrobeats empire).
Gen Z = The Innovators (taking it global with new styles, digital power, and fresh vibes).