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How Labubu "The Ugly Doll" Went Viral And What We Can Learn!
General
60 days ago
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60 days ago1. It Wasn’t Meant to Be “Cute”
Labubu was designed by Hong Kong artist Kasing Lung and yes, it was intentionally odd, quirky, even a bit ugly. But that’s what made people fall in love with it.
Lesson: What makes you different might just be what makes you desirable.
2. It Stood Out in a Sea of Perfect Toys
While most collectible figures chase beauty and polish, Labubu came through looking like it crawled out of a scary fairytale. And suddenly, it was everywhere.
Lesson: When you don’t look like the rest, you don’t compete, you dominate.
3. It Became a Cultural Obsession
People lined up in malls across Asia to buy Labubu figures. Yes, it is ugly but guess what....it SOLD OUT.
Lesson: Don’t edit your originality to fit a trend. Let your vibe attract your tribe.
4. The Creator Let It Be Weird
Kasing Lung didn’t try to make Labubu “perfect.” He trusted the story, the soul, the imperfection.
Lesson: Audiences don’t always want perfect. They want real and relatable.
5. Ugly Sold
Labubu became a global hit. Not because it was flawless, but because it had character. It connected. It sparked emotions. It was real.
Lesson: Don't be afraid to be “ugly.” Be unforgettable.
The world doesn’t need another pretty copy. It needs you, in your full, raw, unfiltered originality.
Just like Labubu.