No one likes your damn posts.

You're toiling over articles that don't get read.

You try something for a while…

And then you get frustrated with the results and quit.

You take it personally.

You compare yourself to other guys who are crushing it, and you're angry.

I lose every day.

But I win several times a week too.

It's why my ugly mug is still here, showing up every day.

My Twitter post did incredible last few months, and I grew 30k followers in 9 months, but this year they suck, and my growth is down.

So I'm getting curious, and I'm adapting.

I do more story-driven long-form tweets with images and am also trying new things.

Growing a buzzing audience on the Internet over the years has shown me this:

You will lose if you get tied to any one method, medium, platform or style.

But you know what?

Getting to experiment is why I love doing this.

I have an excuse to be continually creative.

And so we must be flexible.

Experiment, and keep experimenting.

You'll never land on that perfect thing.

Try more visuals. Or try going more text-heavy.

Bring in your story and show us your wounds.

Show us what makes you real and freaking hilarious instead of a dry list for a change.

Try a short video instead of a longer one, and vice versa.

Test things and do more of what works.

Your self-imposed labels are killing you.

You're a communicator first and a 'writer,' 'videographer,' 'tik tok genie' and 'podcaster' last.

Winners in this game are flexible.