Hereโs the truth: people donโt buy products or services. They buy how those products make them feel.ย ย
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Facts can give information, but emotions make people act. When your copy focuses on feelings, your audience can imagine themselves experiencing the result. Thatโs when interest turns into action.ย ย
ย
For example:ย ย
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Picture opening a jar of skincare cream. The soft texture glides over your skin. You look in the mirror and notice a glow. You smile because you feel confident and happy. That feeling lasts all day.ย ย
ย
Or imagine putting on a pair of shoes that hug your feet perfectly. Every step is comfortable. You feel lighter, your posture straighter, and your mood brighter. You notice heads turning as you walk with confidence.ย ย
ย
Good copy doesnโt just tell your audience what your product is. It helps them picture how their life will be better because of it.ย ย
ย
When your words make people feel something, they are much more likely to take action. They want that feeling. They want that experience. And thatโs when your copy really works.ย ย
Have you ever bought something because it made you feel amazing?
Adeshewa | Copywriter
54 days agoHereโs the truth: people donโt buy products or services. They buy how those products make them feel.ย ย
ย
Facts can give information, but emotions make people act. When your copy focuses on feelings, your audience can imagine themselves experiencing the result. Thatโs when interest turns into action.ย ย
ย
For example:ย ย
ย
Picture opening a jar of skincare cream. The soft texture glides over your skin. You look in the mirror and notice a glow. You smile because you feel confident and happy. That feeling lasts all day.ย ย
ย
Or imagine putting on a pair of shoes that hug your feet perfectly. Every step is comfortable. You feel lighter, your posture straighter, and your mood brighter. You notice heads turning as you walk with confidence.ย ย
ย
Good copy doesnโt just tell your audience what your product is. It helps them picture how their life will be better because of it.ย ย
ย
When your words make people feel something, they are much more likely to take action. They want that feeling. They want that experience. And thatโs when your copy really works.ย ย
Have you ever bought something because it made you feel amazing?