Marketplaza Review: The Daily Income App Built for Nigerians

The Nigerian Daily Income Problem

Over 80% of Nigerians work in the informal sector, according to the African Development Bank. That means their survival depends on selling, trading, or hustling daily. Yet, digital platforms have largely ignored this demographic. Instead, most are built for the salaried middle class or urban elites.

In a country where youth unemployment hovers around 33% (National Bureau of Statistics, 2024), the question is simple: where is the platform that helps everyday Nigerians earn daily, not just monthly?

Marketplaza positions itself as that answer.

What is Marketplaza?

Marketplaza is Africa’s first Street Economy app, designed to help Nigerians earn daily income through multiple streams. It’s a blend of marketplace, gig platform, and dropshipping hub. While Jumia focuses on big sellers and Amazon serves global buyers, Marketplaza zeros in on the street-level hustler who just needs ₦10,000 today, not promises of “someday wealth.”

Why Marketplaza Calls Itself a Street Economy Platform

The “Street Economy” refers to the trillions of naira exchanged in informal trade across Africa. According to the International Labour Organization, the informal economy contributes over 50% of GDP in many African countries. Yet most of this economy is invisible digitally.

Marketplaza’s philosophy is simple: digitize that street economy and make it accessible through a single app.

How the App Actually Works

Marketplaza integrates:

• Direct Selling – List and sell your products.
• Reselling Without Capital – Access supplier catalogs and resell instantly.
• Plaza Hustle Finder – A gig board for small jobs and local services.
• Freelance Services – Sell skills from tailoring to tutoring.
• Affiliate & Referral Income – Earn from bringing new users.
• Daily Withdrawals – All transactions go through the Plaza Wallet.

This model blends e-commerce with the gig economy, creating something unique to African realities.

Earning Options Inside Marketplaza

There are seven major income streams available, covering both digital and physical work. The flexibility is what makes the platform powerful. You don’t need to be a techie or investor - even a roadside vendor or student can plug in.

Dropshipping in Nigeria: How Marketplaza Makes it Easy

Globally, dropshipping is projected to reach $1.6 trillion by 2030 (Statista, 2024). But in Nigeria, it has been chaotic due to trust and logistics problems.

Marketplaza introduces a DropShipper account for ₦5,000/month, giving users:

• Curated hot-selling products.
• Logistics handled by suppliers.
• Step-by-step social media selling tutorials.
• Marketing kits.

This removes the friction that has kept many Nigerians from tapping into e-commerce.

Plaza Hustle Finder: The Local Gig Revolution

Global gig platforms like Upwork and Fiverr are worth billions, but they don’t solve local problems. Hustle Finder flips that idea by focusing on real-life gigs: house cleaning, delivery help, shop assistance, makeup gigs, tutoring.

Nigeria’s informal gig market is massive, but fragmented. By digitizing it, Marketplaza could unlock thousands of micro-jobs daily -  a potential ₦500 billion industry if scaled nationally.

Reselling Without Capital: Why It’s a Lifeline

The World Bank notes that most Nigerians live on less than $2.15 per day. For them, capital is the biggest barrier. Marketplaza’s reselling model is powerful because it lets people start earning with zero upfront costs. It digitizes what Nigerians already do offline - buying from wholesalers and reselling - but makes it faster and safer.

Freelancing & Services: A Local Alternative to Fiverr

Nigeria has one of the largest youth populations in the world, with over 70% under 30. Many have skills, but no global access. While Fiverr and Upwork are dollar-based and highly competitive, Marketplaza localizes freelancing by letting people sell skills directly in naira, to fellow Nigerians.

This could democratize freelancing for the millions excluded from global platforms.

Affiliate & Referral Earnings: Recurring Streams Explained

Marketplaza’s affiliate system is designed for scale. Invite resellers and earn up to 50% commission. The referral program also pays recurring income as long as your network keeps transacting. This makes Marketplaza both a daily income tool and a passive income system.

Plaza Wallet: Daily Withdrawals, No Waiting

In a society where bills are daily, waiting weeks for payouts is unacceptable. Marketplaza’s Plaza Wallet allows same-day withdrawals. This addresses a cultural reality: Nigerians want cash fast. Trust grows when money moves quickly.

Marketplaza vs Jumia, Jiji, Fiverr & Others

• Jumia – Built for large sellers and structured e-commerce.
• Jiji – Classifieds, but no structured income streams.
• Fiverr/Upwork – Global freelancing, but excludes most Nigerians.

Marketplaza stands apart because it isn’t chasing big corporations - it’s built for the streets, the everyday earners.

Who Marketplaza Is Built For

• Students needing ₦10k daily.
• Mothers balancing family and side hustles.
• Job seekers tired of endless CV drops.
• Small shop owners wanting digital reach.
• Freelancers excluded from dollar platforms.
• Anyone who needs survival income, not slow promises.

Real-Life Scenarios: How Nigerians Can Earn on Marketplaza

A student selling ₦10,000 worth of dropshipping items daily makes ₦70,000 a week.

A hairdresser picking up 3 Hustle Finder gigs a week makes ₦45,000 extra monthly.

A mother reselling provisions online adds ₦35,000 weekly to household income.

These are realistic, daily survival stories - not hype.

Trust, Security & Anti-Scam Measures 

Nigeria’s e-commerce reputation has been plagued by scams. Marketplaza builds trust through:

• Escrow-like wallet system (money only released when goods/services confirmed).
• Verified resellers and service providers.
• Licensed operations

This creates accountability in a system where scams are common.

Challenges Ahead for Marketplaza

Every disruptor faces obstacles. For Marketplaza, the main ones are:

• Educating first-time digital earners.
• Scaling logistics across all states.
• Competing with global platforms if they pivot to “daily income.”
• - Building trust at scale.

Overcoming these will determine its survival and dominance.

Why Marketplaza Could Redefine Africa’s Future Economy

Africa’s future won’t be shaped by corporate jobs alone. With unemployment rising and automation threatening traditional industries, street-level digital platforms may define the continent’s future. If Marketplaza succeeds, it could set the blueprint for StreetTech, technology built not for luxury, but for survival and growth.

My Final Verdict & Call to Action

Marketplaza isn’t promising luxury cars or instant riches. It’s promising what matters most: daily income, survival, and dignity.

In a country where rent, food, and bills don’t wait, that’s revolutionary. If you’re serious about creating consistent daily earnings, through selling, reselling, freelancing, or gigs, then Marketplaza is not just an app, it’s your lifeline.

Sign up,

start earning,

and take control of your daily economy.

Because in Nigeria, slow money is slow death.