A business can talk all day about how great their product is, but when a real customer shares their story, it carries more weight.
That’s social proof. Reviews. Testimonials. Case studies. Even a simple “I tried this and it worked” can turn doubt into trust.
Think about it.
You’re more likely to try a skincare product your friend swears by than one you’ve only seen in ads. The same applies online.
Or picture this: before buying a phone, most of us scroll through reviews on YouTube or check what others are saying on social media. One honest review can push you to hit “buy now” faster than any brand slogan ever could.
If you want your copy to convert, don’t just tell people your product works. Show them proof that others have experienced the results.
Because in the end, we don’t just buy products. We buy the confidence that comes from knowing it has worked for someone like us.
What’s the last thing you bought because someone recommended it?
Adeshewa | Copywriter
52 days agoA business can talk all day about how great their product is, but when a real customer shares their story, it carries more weight.
That’s social proof. Reviews. Testimonials. Case studies. Even a simple “I tried this and it worked” can turn doubt into trust.
Think about it.
You’re more likely to try a skincare product your friend swears by than one you’ve only seen in ads. The same applies online.
Or picture this: before buying a phone, most of us scroll through reviews on YouTube or check what others are saying on social media. One honest review can push you to hit “buy now” faster than any brand slogan ever could.
If you want your copy to convert, don’t just tell people your product works. Show them proof that others have experienced the results.
Because in the end, we don’t just buy products. We buy the confidence that comes from knowing it has worked for someone like us.
What’s the last thing you bought because someone recommended it?