"Soft life" girls wait for alert. "Paid life" women MAKE the alert. Then spend it on themselves. My 2103 status viewers? 80% women. 80% earning. 100% buying what makes them feel expensive while they get the bag. They don’t buy “someday” dress. They buy “Friday party” dress. They don’t buy “10-step” skincare. They buy “clear skin by Monday” serum. They don’t buy “diet” food. They buy “I worked 12hrs, feed me now” food. If your brand speaks “urgent luxury” to PH women, 9:00PM is your stage. Last week: Human hair brand. ₦45k. Posted 11PM. 9 orders by 12AM. ₦405k. Because PH women don’t sleep on what they want. 9:00PM TONIGHT. 2 slots for brands that understand paid women: Fashion = Should turn heads at Landmark this weekend Beauty = Should work before Monday meeting Food = Should arrive while she’s still hungry Jewelry = Should scream “I paid for this myself” If your product is her “I just closed a deal” reward, comment “PAID LIFE”. If you want 2100+ paid women seeing you for 2 minutes, comment “ME”. Soft life is trending. Paid life is spending on your brand. Clocked IN. .
