Most businesses focus only on getting new customers.
But here’s the truth: keeping your old customers is more powerful than chasing new ones.
👉 New customers cost more. You spend on ads, promos, and marketing.
👉 Returning customers spend more. They already trust you, so they buy faster and often.
Think about it: if you treat every buyer well, they can become repeat customers and even bring referrals. That’s free growth.
So yes, new customers are important. But if you ignore the ones you already have, you’ll keep running in circles.
Strong businesses don’t just chase buyers, they build relationships.
Do you focus more on winning new customers, or keeping the old ones?
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Mich Elle
Adeshewa | Copywriter
47 days agoMost businesses focus only on getting new customers.
But here’s the truth: keeping your old customers is more powerful than chasing new ones.
👉 New customers cost more. You spend on ads, promos, and marketing.
👉 Returning customers spend more. They already trust you, so they buy faster and often.
Think about it: if you treat every buyer well, they can become repeat customers and even bring referrals. That’s free growth.
So yes, new customers are important. But if you ignore the ones you already have, you’ll keep running in circles.
Strong businesses don’t just chase buyers, they build relationships.
Do you focus more on winning new customers, or keeping the old ones?