Social media growth 101.

11/11

Recap:
1. Find your niche
2. Pick your pillars
3. Master the structure
4. Provide insane value
5. Embrace video
6. Engage authentically
7. Be consistent
8. Study your analytics
9. Collaborate
Growth is a marathon, not a sprint. You got this.

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10/11

Collaborate (You're Not an Island)

Find creators in your niche with a similar size audience.
Do a collab: IG Live, co-create a piece of content, shout each other out.
You get introduced to a whole new, trusted audience.

It's a growth hack.

9/11:

Analyze & Adapt

Your analytics are a cheat code.
Check them weekly:
- What content got the most saves and shares? (That's your gold)
- What time are your followers most online?
- What failed? Learn and move on.

Double down on what works.

8/11:

Consistency > Virality

Chasing one viral hit is a bad strategy.
Focus on showing up consistently with good content.
The algorithm trusts accounts that post regularly. It builds routine with your audience.

3x/week consistently is better than 7x/week for one month then ghosting.

7/11

ENGAGE, DON'T JUST POST

Social media is a two-way street. Not a megaphone.
Spend 20-30 minutes a day:
- Replying to ALL your comments.
- Leaving valuable comments on bigger accounts in your niche and other small accounts as well.
- Engaging with your followers' stories.

Be a friend, not a broadcaster.

6/11:

Embrace Video & Reels

The algorithm rewards it. Period.
It's the highest-performing format for discovery.
You don't have to dance. Do a tutorial, a quick tip, a transformation, or a story. Just speak to your camera.

Authenticity > production value.

5/11

Value is the Currency

Ask yourself before every post: "Why should someone care?"
Are you:
- Teaching them something? (Value)
- Making them laugh? (Value)
- Inspiring them? (Value)
- Relating to them? (Value)

No value = no engagement.

4/11

Hook > Story > Action.

Every post must have a structure.

- HOOK: First line/visual. Makes them STOP scrolling.

- STORY: The valuable core. It either educate, entertain, or inspire your readers.

- ACTION: The ask. This is what you want us to do after reading/watching your content. E.g:👇
"Comment below," "Save this," "Follow for more."

3/11

Content Pillars Are Non-Negotiable

Don't post randomly. Choose 3-5 topics you'll OWN.

Example: let's say you're a fitness creator. Your content pillars can be:

1. Quick home workouts
2. Healthy meal prep recipes
3. Mindset & motivation

This creates predictability and expertise. We know what you do.

2/11

Niche Down to Scale Up

You can't be for everyone.
"Personal development" is too broad. Building your confidence as a coach" now that's a niche.
Your niche is your home base. It attracts your first true followers. Own it.

1/11
Want to grow on social media but feel like it's not working ?
You're not alone.
Growing on social media isn't luck. It's about strategy.
A thread 👇👇