These days, almost every business is selling the same thing.
So why do some brands rise while others struggle?
The answer is positioning.
Positioning is the way your business sits in people’s minds. It’s what makes them choose you instead of the competition.
It’s not always about being cheaper or louder. It’s about being different in a way that matters.
Think about it:
- Apple doesn’t sell the cheapest phones, they sell status and design.
- Nike doesn’t just sell shoes, they sell motivation and lifestyle.
If you don’t define how people should see you, the market will decide for you.
So here’s the real question: what makes your business stand out in people’s minds?
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King
Mich Elle
Adeshewa | Copywriter
40 days agoThese days, almost every business is selling the same thing.
So why do some brands rise while others struggle?
The answer is positioning.
Positioning is the way your business sits in people’s minds. It’s what makes them choose you instead of the competition.
It’s not always about being cheaper or louder. It’s about being different in a way that matters.
Think about it:
- Apple doesn’t sell the cheapest phones, they sell status and design.
- Nike doesn’t just sell shoes, they sell motivation and lifestyle.
If you don’t define how people should see you, the market will decide for you.
So here’s the real question: what makes your business stand out in people’s minds?