The second line would definitely makes me want to purchase. Nice thread by the way.
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Thank you! The second line is meant to hook, happy it worked 😅
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Adeshewa | Copywriter
57 days agoIt often comes down to the words you use.
❌ Before: We sell quality dresses
✅ After: Rock this dress, feel your confidence rise, and let the whole room feel your presence
The first one talks about the brand.
The second one makes the customer imagine the moment they put it on: the excitement, the attention, and the way they carry themselves differently.
That is the power of good copy. It shifts the focus from what you sell to how your customer feels. It takes people from simply reading your words to picturing themselves living the result.
And when your audience can clearly see themselves in that moment, feeling confident, smiling, and turning heads, making a purchase becomes the natural next step.
Your product is the what.
Your copy is the why.
Be honest, would the first line make you buy… or the second?