Along a roadside in Lagos, there was a coconut seller who always carried a small notebook. Whenever he sold a coconut, he would write something down. Customers often wondered what was so important. One afternoon, a regular customer finally asked. "Oga, are you recording every sale?" The seller smiled and handed him the notebook. To his surprise, it wasn't a sales record. Inside were names. Dozens of names. Beside each name were small notes. "Prefers soft coconut." "Has three children." "Works at the hospital." "Recently lost his father." The customer looked confused. The seller explained. "People come here for coconuts, but they return because they feel remembered." That answer stayed with me. In today's world, many people feel invisible. We rush through conversations. Forget names. Miss details. Move on too quickly. Yet one of the simplest ways to make someone feel valued is to remember them. The coconut seller wasn't running a large company. He wasn't famous. But he understood a truth many businesses overlook: People may forget transactions. They rarely forget genuine attention. Years later, his roadside stand became one of the busiest in the area. Not because he sold the best coconuts. But because he treated people like they mattered. And everyone wants to feel that way. When was the last time someone remembered a small detail about you, and how did it make you feel?
