Most people think ads fail because the budget is too small or the platform is wrong.
But the real problem is the words.
If your ad doesn’t grab attention in the first few seconds, buyers scroll.
If it talks about features instead of benefits, buyers lose interest.
If it doesn’t spark emotion, buyers don’t feel a reason to act.
And if the call to action is vague, buyers do nothing.
Great marketing and advertising need great copy.
Because copy is what grabs attention, builds desire, and moves people to act.
Budget, design, and targeting matter. But without strong words, even the best ad falls flat.
Do you think ads fail more because of bad copy or bad targeting?
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Adeshewa | Copywriter
50 days agoMost people think ads fail because the budget is too small or the platform is wrong.
But the real problem is the words.
If your ad doesn’t grab attention in the first few seconds, buyers scroll.
If it talks about features instead of benefits, buyers lose interest.
If it doesn’t spark emotion, buyers don’t feel a reason to act.
And if the call to action is vague, buyers do nothing.
Great marketing and advertising need great copy.
Because copy is what grabs attention, builds desire, and moves people to act.
Budget, design, and targeting matter. But without strong words, even the best ad falls flat.
Do you think ads fail more because of bad copy or bad targeting?