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“The Man Who Mistakenly Went Viral (Because of Jollof Rice)”
Entertainment
15 days ago
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15 days agoOnce upon a time in Lagos, there was a man named Kunle — 32 years old, quiet life, 9-to-5 guy, and a jollof rice enthusiast. Not just any jollof — his mum’s smoky party-style jollof rice. You know, the type that speaks Yoruba when it enters your mouth.
One Sunday afternoon, Kunle posted a picture of his food on Twitter with the caption:
> “If your mum’s jollof doesn’t taste like this, she’s just doing fried rice with tomato.”
He slept peacefully, thinking nothing of it.
By Morning… 💥
He woke up to 89 missed calls. His picture was everywhere — reposted by influencers, dragged by Ghanaians, and analyzed on food blogs.
Nigerians were debating the texture of his rice.
One guy even zoomed into the grain and said:
> “This is not jollof. This is trauma.”
Someone else turned his tweet into a motivational quote:
> “Don’t settle for less. Be like Kunle’s mum’s jollof.”
The Meme Madness
Next thing you know — brands started calling.
A rice company wanted to make him their ambassador.
A seasoning cube brand offered him a billboard deal.
A cooking show invited his mum to do a live demo (she said no — “I’m not showing them my secrets”).
Kunle was now “The Jollof Guy.”
He couldn’t go anywhere without hearing:
> “Ahh Kunle! Rice master!”
But Here’s the Twist...
One day, on a podcast interview, they asked him:
> “Kunle, how did your mum feel about going viral?”
He paused. Then smiled.
> “Actually… that wasn’t my mum’s jollof. I bought it from one aunty in Surulere. I just lied for the vibe.”
Internet went silent for 5 hours.
Then exploded again. 😂
Moral of the Story?
Sometimes, you don’t need to plan success.
You can just post jollof rice and wake up famous.
But also, never underestimate the power of vibes, a good caption, and Nigerian Twitter.