Social proof is powerful because people trust people more than brands. What’s the best testimonial or review you’ve ever received?
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The Psychology Behind Why People Say “Yes”
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The most expensive thing in this picture is not even the car.. oh God 💔
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Adeshewa | Copywriter
59 days agoGreat copy isn’t just about words.
It’s about psychology: the science of what makes people say “yes.”
One of the most powerful persuasion principles is Social Proof.
People trust what others already trust.
That’s why reviews, testimonials, and case studies work so well.
When buyers see others are happy, they feel safer making the same choice.
If you want to sell more, show proof:
- Share testimonials
- Highlight results
- Use numbers (e.g. “Over 1,000 happy customers”)
Remember: People don’t like taking risks. Social proof makes them feel safe to say “yes.”
Follow along. I’ll keep breaking down more persuasion triggers that make your words convert.