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The rise of Gen Z artists in music 🎶
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64 days agoLet’s talk about The Rise of Gen Z Artists in Music 🎶
Gen Z (born mid-1990s to 2010s) is changing how music looks and sounds — especially in Afrobeats and beyond. Here’s how:
🌍 1. Digital Natives
Gen Z artists grew up with social media & streaming.
Platforms like TikTok, YouTube, Audiomack, Boomplay help them blow up faster without waiting for radio/TV.
Example: Ayra Starr’s “Bloody Samaritan” and Rema’s “Calm Down” went global partly through TikTok challenges.
🎤 2. Breaking Old Rules
Older generations often followed a strict “formula” in music.
Gen Z artists experiment freely — mixing Afrobeats + Trap + R&B + Amapiano + Alternative sounds.
They don’t fear being “different.”
✨ 3. Style & Branding
Fashion + visuals are as important as the music.
Gen Z stars serve looks, aesthetics, and vibes
💡 4. Independent Spirit
They’re not afraid to start small, drop singles on SoundCloud, or self-promote.
Many reject being boxed into one label — they call themselves “genreless.”
🚀 5. Global Mindset
Gen Z artists don’t just want to be “African stars” — they want to be worldwide icons.
Example: Rema collaborating with Selena Gomez, Burna Boy with Ed Sheeran, Tems writing for Rihanna.