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The Voice of Your Brand
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12. The Town – Alex La Guma Summary: In apartheid-era South Africa, a poor black man searches for work in a segregated town. He faces racism, hunger, and hopelessness. La Guma’s vivid description of the harsh environment exposes the cruelty of social ine
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8. December and September in December – Filemon Liyambo Summary: September regularly visits his mentally ill sister December in a psychiatric hospital. Despite poor treatment from the nurses, he continues to care for her, bringing food and comforting her
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7. The Truly Married Woman – Abioseh Nicol Summary: Ayo and Ajayi have lived together for years without marriage, but their community and church disapprove. Ayo’s father insists on a proper ceremony to preserve family honor. Once married, Ayo gains respe
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6. Ivory Bangles – Eric Ng’maryo
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5. Incident in the Park – Meja Mwangi
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Adeshewa | Copywriter
44 days agoThe words you use matter, but the way you say them matters even more.
Tone is the emotion behind your words. Style is how you shape and present those words. Together, they decide whether your copy feels warm, playful, bold, serious, or trustworthy.
Think about it:
• The same message can sound inspiring or boring depending on tone.
• The same words can feel sharp or dull depending on style.
When your tone and style align with your audience, they feel like you are speaking directly to them. That is when your copy stops being just words and becomes a voice they trust.
At the end of the day, people don’t just read your message. They feel it. And it’s the tone and style that create that feeling.
What tone do you want your brand to sound like?