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UFC exclusive deals and the rise of sports conversation

Marvins · 2025-07-21T10:20:13.596618+01:00

Sports discussion on Threads is booming, with nearly a million new followers for sports creators in just the last two months. Meta struck a new deal to become the UFC’s official tech partner, bringing exclusive UFC content and big promotional focus to Threads—including in-octagon branding. While Threads has about 320…

Sports 28 days ago

Marvins
28 days ago

Sports discussion on Threads is booming, with nearly a million new followers for sports creators in just the last two months. Meta struck a new deal to become the UFC’s official tech partner, bringing exclusive UFC content and big promotional focus to Threads—including in-octagon branding. While Threads has about 320 million monthly users (still behind X’s 600 million), this sports push is helping close the gap and might make Threads a new home for real-time sports engagements

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