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What brands are winning Africa right now — Tecno, Infinix or Xiaomi?
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Dave Victor
46 days agoAfrica’s smartphone market is hotter than ever, and the fight for the top spot is serious. Here’s what the latest reports are saying 👇
✅ Tecno & Infinix (Transsion Group)
Still the kings of Africa. In Nigeria alone, Tecno holds about 23%, Infinix ~21%. Together, that’s almost half of the entire market. Across Africa, Transsion brands ship nearly 1 out of every 2 smartphones. Their strength? Affordable pricing, strong battery life, and distribution even in small towns.
🔥 Xiaomi
The fast riser. While not yet number one, Xiaomi is growing over 30% year-on-year in Africa. They now hold around 13-14% market share continent-wide, and in Nigeria about 7%. Their secret weapon? Specs that look premium (big battery, strong cameras, sleek design) but still cost less than Samsung or Apple.
💡 The big picture:
Transsion (Tecno/Infinix) = dominance, affordability, local focus.
Xiaomi = growth, “value for money,” slowly eating into the mid-range.
Samsung & Apple? Still strong in premium, but not the real volume drivers here.
👉 Question for you:
If you had ₦200k–₦400k to spend today, would you go for Tecno/Infinix (trusted & everywhere) or Xiaomi (fast-growing with premium vibes)?