Here’s why customers hesitate to buy and what you can do to fix it:
1. No clear brand identity: If your visuals, colors, or tone change every week, people get confused. Create a consistent look and voice so your brand feels familiar.
2. Inconsistent posting: Disappearing makes buyers doubt you’re reliable. Show up regularly, even with small posts, to stay top of mind.
3. No social proof: People buy what others trust. Share testimonials, reviews, and case studies to make your offer feel safe.
4. Weak communication: Talking about features instead of benefits makes buyers tune out. Speak to their problems and desires, not just what you sell.
Trust doesn’t come overnight. But when you show up, stay consistent, and back your words with proof, people stop doubting and start buying.
Question: Which of these trust-builders do you think most small businesses ignore the most?
Adeshewa | Copywriter
51 days agoSelling online isn’t just about products.
It’s about trust.
Here’s why customers hesitate to buy and what you can do to fix it:
1. No clear brand identity: If your visuals, colors, or tone change every week, people get confused. Create a consistent look and voice so your brand feels familiar.
2. Inconsistent posting: Disappearing makes buyers doubt you’re reliable. Show up regularly, even with small posts, to stay top of mind.
3. No social proof: People buy what others trust. Share testimonials, reviews, and case studies to make your offer feel safe.
4. Weak communication: Talking about features instead of benefits makes buyers tune out. Speak to their problems and desires, not just what you sell.
Trust doesn’t come overnight. But when you show up, stay consistent, and back your words with proof, people stop doubting and start buying.
Question: Which of these trust-builders do you think most small businesses ignore the most?